BA Redemption Finder helps collectors of British Airways' Avios to get the best value
from their hard-earned miles.
I came up with the idea for this product, and then built it and marketed it from
Over 100 billion Avios points are collected per year by nearly 8 million
collectors all over the world
But when you’re ready to spend your Avios on flights, things can get a little
The best redemptions are very difficult to get, so you’ll need to be checking
every day (or more!):
The most popular seats disappear very quickly. This makes it nearly impossible to
get the most valuable seats — for example from London to Johannesburg in First.
BA can release seats at any time of day or night (for example when people cancel,
or if there’s spare room on a flight), so to get those perfect dates, you’ll need
to check many times a day.
If you’re flexible, there’s no easy way to see what’s available:
The BA website lets you search for specific dates or see a month’s availability at
a time. If you’re flexible on dates and just want to see when is available, you’ll
be left clicking away for hours.
BA Redemption Finder solves both of these problems with:
Automated alerts as soon as seats become available
All of the availability shown on a single page
A basic version of the tool is available for free, but I charge £3 per month
for "Elite membership"
which offers hourly alerts, giving the user the best chance of getting the flights
they're looking for.
I've massively enjoyed gathering feedback on the tool (including an 8.8 rating
and continuously iterating to make it more and more useful.
It now reaches tens of thousands of users every month, with hundreds paying for the